The story of SETHI is one of heritage, artistry, and an unwavering pursuit of excellence. Rooted in the historic city of Jaipur, the gemstone capital of the world, our journey began in the heart of India’s renowned coloured gemstone trade. For centuries, Jaipur has been a beacon of fine craftsmanship, its artisans mastering the art of cutting, polishing, and shaping some of the world’s most exquisite gemstones. Emeralds, sapphires, rubies—each stone carrying a legacy as rich as the city itself.
For over 50 years, the SETHI family has been deeply woven into this world, gradually stepping expanding into overseeing every step of the jewellerymaking process—from the careful selection of gemstones to their meticulous transformation into extraordinary jewels. What started as a gemstone trading enterprise flourished into a fine jewellery house in 2005, blending India’s mastery of coloured stones with the refinement of Italian design.
Today, SETHI continues this tradition, not just as a jewellery manufacturer, but as a name synonymous with integrity, craftsmanship, and beauty. Every jewel is born from a process we control entirely— sourcing the finest diamonds and coloured gemstones, crafting them with precision, and presenting them at our flagship boutique on Ponte Vecchio, one of the most iconic jewellery streets in the world.
Our heritage is steeped in tradition, yet our vision is forward-looking. We honour history while embracing innovation, ensuring that every SETHI creation is not just an ornament, but an heirloom in the making.
We believe that in today's times, with an array of alternate precious offerings flooding the market, it is even more important to communicate profusely and honestly with the client in the most transparent manner. We take pride in this immense preparation and readiness to take our esteemed clients through the journey of each of our jewels from inspiration to design, from sourcing to selection, from production to packaging in a most innovative and detailed manner.